1970 Dodge full size brochure

[polara71]

The story......

About fifteen years ago I was at the Englishtown NJ swap meet. As I always do I look through the literature for my years, 70 and 71 Dodge polaras/Monacos. I found this neat but unique looking 1970 Dodge Polara brochure but unlike I had ever seen. I asked the seller about the constitution wording on the back and he said he wasnt familiar with it. He then said if I wasnt going to buy it hand it back to him. Well, for ten bucks I put it back, no way I was spending ten bucks. I handed it back to him and he put it under the counter in his sales trailer.

I always wished I had bought that brochure, from the moment I walked away I wished.

Fast forward to last years Hershey event in October and I speak with that same vendor and ask him about the brochure, he said its in his collection and I could have it for $30.00. We agreed I would pick it up at this years ACN at Carlisle.

The seller believes it to be from a collection of a automotive writer/historian that he purchased many years ago. He also believes it to be "pre production" of the final brochure.

Here is what I bought on the lower left.




A close up of the front




Comparing the two paint charts



Close up of the constitution wording which is on the whole back layout



open to the rear spread in comparison




Middle shot



I read this as gibberish but someone may recognize this as a language



Awfully crude ......




Just thought I would share this with you guys, old car literature can be interesting

 

[mdh157]

Might be crude but it's also history.........something a literature collector would kill for..........excellent grab

 

[Samplingman]

Back in my days with old fashioned graphic arts we called that gibberish "greeking", a way to fill copy while testing the fit of the layout. Its not meant to make sense, just to look like text. Most definitely pre-production, a nice find for the collector.

 

[polara71]

I always figured that is why it was there, to fill space and nothing more.....

 

[detmatt]

Kool s**t!

 

[commando1]

That is an incredible find. May not be a big deal to a lot of people but it's an important piece of automotive history,

Dave: Other than the gibberish, when comparing it to the actual final product, have you discovered any difference in, lets say, the specs, etc?

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[Fratzog]

Nice score Dave. What Stan said.

 

[polara71]

The specs arent in there. There are no facts, color names, engine sizes, anything. You see some headlines but thats it.
The wording on the back cover appears to be from the U.S. Constitution everything else is gibberish.

 

[polara71]

Nice score Dave. What Stan said.

Fred, we talked about this piece many years ago. We ever get together again, I'll show you it in person. E-mail me and I will take direct photos of every page for you

 

[Pete Kaczmarski]

Im not sure that is what you think it is. For the 1959 Imperial, Chrysler did the same thing. I did purchase both but one is larger, I was told that the cheaper one is for the "Tire Kicker" type of customer and the real serious one got the best brochue in color. Either way it show that Chrysler had a pattern of doing these type of things.

 

[Fratzog]

I'll take a rain check until we get together. Likely won't be next July since my sister in law is getting married. Maybe 2015 at Carlisle unless life gets in the way. Ideally I'd like to make the trip there with Al and his buddies.

 

[polara71]

It is Pete, no way they would go through the trouble of printing something like this to hand out to people who werent buying

 

[polara71]

I'll take a rain check until we get together. Likely won't be next July since my sister in law is getting married. Maybe 2015 at Carlisle unless life gets in the way. Ideally I'd like to make the trip there with Al and his buddies.

Great Idea!!

 

[fc7_plumcrazy]

great piece, I have never seen it before.
I have a 1970 Chrysler 383 brochure from south africa which is finally a 1970 Polara

Carsten

 

[Greg B.]

That looks like a mock-up produced by the ad agency or in-house marketing group for approval of the concept by the brass. At work our marketing types do the same thing, mocking up proposals with stock photos and filling the space where the copy would go with nonsense text.

 

[cm23uoc]

Most of the text in the original brochures was also pretty generic. These mock ups show that the pics were important while the text was mostly an afterthought to fill the void.

 

[commando1]

[h=1]Lorem ipsum[/h]

 

[ayilar]

Other than the gibberish, when comparing it to the actual final product, have you discovered any difference in, lets say, the specs, etc?

Am late to the game. The front of the cars look different, no?

 

[73 T&C]

The black and white is a pre-printing test run. These usually get tossed so they are indeed rare.

The gibberish is a placeholder for the final text that was probably still in editing at the time of the run.

I’ve designed and built big printing facilities and have seen these mock-up sets done prior to the final run... sometime just to get the staple folds done correctly before spending the money on colors and final paper.

Hope this helps you.

 

[65 500]

That's pretty cool Dave.