Don't know if anyone has posted vintage TV spots here before but I work in advertising so I'm fascinated with ad copy. Here's one I found on youtube for the 66 Polara, my car. I guess you can say I joined the Dodge Rebellion 38 years late.
The script, which I transcribed is below.
The script, which I transcribed is below.
Open on woman walking through wooded area. She’s holding an old-fashioned bomb, sticks of dynamite with a timer on it.
Woman (Surprised): Oh! Isn’t it alarming, uh, people who want big car comfort and think they can’t afford it? Wake up, for just a little a little more move way up. Join the Dodge rebellion.
SFX: Alarm Ringing
Woman throws bomb, it explodes.
Cut to footage of 1966 Dodge Polara on the road, on the beach, etc.
AVO: Time to join the big time. ’66 Dodge Polara leaves the smaller cars standing there, sweeps away the notion that big cars have to be stodgy, clumsy, costly.
’66 Dodge Polara: response, greased lightning. The sky’s the limit. Down with the high price of luxury. Up with ’66 Dodge Polara. Priced to steal the thunder from all comers.
Cut back to woman in smoldering woods.
Woman (pointing to camera): The Dodge rebellion wants you!
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