Just Wondering . . .

jollyjoker · Jul 26, 2023

Came across this (empty) notebook at a swap meet a few weeks back. I know that it's supposed to contain a data book, but I was wondering if anybody knew what year? From the font/design/colors I'm guessing maybe the early 60s . . . ?

Thanks to all . . . !

cbarge · Jul 26, 2023

Ross Roy would have been the name of either the fleet company or a dealer that did a lot of fleet sales.
Dodge would have put together the comparisons to woo the fleet company.
Cool find but even cooler if you had the meat that went with the potatoes! , Lol!

detmatt · Jul 26, 2023

cbarge said:
Ross Roy would have been the name of either the fleet company or a dealer that did a lot of fleet sales.
Dodge would have put together the comparisons to woo the fleet company.
Cool find but even cooler if you had the meat that went with the potatoes! , Lol!

Nope, Ross Roy was a marketing company that Chrysler contracted with well into the ‘60s at least.

cbarge · Jul 27, 2023

detmatt said:
Nope, Ross Roy was a marketing company that Chrysler contracted with well into the ‘60s at least.

Thanks! Learn something new everyday!

jollyjoker · Jul 27, 2023

Yes, it's interesting to note that the first descriptor is "Ross Roy Data Book". By the mid-60s, they were simply listed as "Data Book" w/o any reference to Ross Roy. MANY of the items which were sent to the Dealer in the 50s and 60s made reference to the Ross Roy marketing company - MTSCs, filmstrips, training aids, etc . . . As an aside - wonder if the Ross Roy company even exists anymore? Or, if not, when did it go away . . . ?

Big_John · Jul 27, 2023

jollyjoker said:
Yes, it's interesting to note that the first descriptor is "Ross Roy Data Book". By the mid-60s, they were simply listed as "Data Book" w/o any reference to Ross Roy. MANY of the items which were sent to the Dealer in the 50s and 60s made reference to the Ross Roy marketing company - MTSCs, filmstrips, training aids, etc . . . As an aside - wonder if the Ross Roy company even exists anymore? Or, if not, when did it go away . . . ?

Detroit's Own Mad Men

1962polara · Sep 2, 2025

Bring back this older thread ….I have the contents of this binder you can see here some of its contents, but the binder I have is a cut up of an earlier one previous owner made.
In 1961-62 ,Chrysler would send out the “new model “ contents to replace the previous years contents in the binder .

If you’re interested in selling it I’d be very interested ,I’m in Australia !

Oh here is a video of a a complete binder in a 62 dodge ragtop (timestamp 3.50 mins)