Nice '67 VIP!

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detmatt

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Beautiful car!
http://detroit.craigslist.org/wyn/cto/4621337940.html

image.jpg
 

Very nice decent looking car, but it's a great example of what's always been wrong with Chrysler. This is the PREMIUM Plymouth. No a/c, no p/w, no cruise. If I live to be 1000, I'm not going to understand why they would build a premium level car with no premium amenities on it.

And what are those dipwad wheelcovers off anyway? They sure aren't OE to the car.
 
The premium amenities were there for the ordering....
 
The premium amenities were there for the ordering....

Agreed. So why weren't they? I'm betting this was ordered as dealer stock, and some einstein thought it would be cool to have an "affordable" counterpart to an LTD. "somebody'll buy it!".......
 
This is a damn nice looking car that needs a big block, road wheels and some black heater hoses.
 
In the 1967 mind set the luxuary appointments, (upscale interior, extra exterior trim, p/steering, etc), is what made up a "premium" model.
Accessories like A/C were still a expensive novalty, power brakes ... nice to have but not necessory, The new LA 318 was a great engine. AM/FM radio stations were still scarce.
It was just a marketing tool of the time. Believe it or not .... The car companys were trying to make money ...... Folks who were looking for "premium" models would be more likely to add options. Start with a lower initial cost ....... sell options ....= profit. See how it works ......?
 
This is a damn nice looking car that needs a big block, road wheels and some black heater hoses.

Here is a nicely equipped 68 VIP a friend owns. 21K original miles. It was repainted once because the original paint was faded a little, otherwise it would be a great survivor canadate,

I ragged on him about letting it sit in a shed like that so he has since cleaned it up and has it in a garage now.


68 vip left side (Large).jpg


68 vip 383 HP (Large).jpg
 
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