They all had shock absorbers behind the bumpers, but if you hit the Chrysler it would crush the lower panel thingy I guess
Seems like the bumper standards were implemented in two levels. The front bumpers at 2.5mph and then the rear bumpers came later. Chrysler, with the use of the "big bumper guards" in 1973 models, plus some stub frame and other stiffening, got the first standards done easily. Although the added length also cost them more to transport the cars (as noted in the Iacocca book on his time at Chrysler).
As noted, the standards were more concerned with localized damage that would make the cars inoperable, rather than "invincible".
GM went with the hydraulic energy absorbers from the start, which Chrysler and others started to use in the 1974 model year. That was the 5mph standards. The bumpers had a heavy stamped reinforcement that went behind them and to which the energy absorbers attached to. For the 1977 downsized cars, GM used a "High Strength Low Alloy" (looked like heat treated aluminum) as the bumper reinforcements, which decreased weight a LOT.
Camaros and Corvettes went down a different path. Corvettes used some specialized bolts to absorb the energy. Camaros had some heavy leaf springs that went behind the bumpers to absorb and "spring back".
It was noted that with the "bumper guards" in 1973, in a b-body forum, that the strength upgrades to the stub frame and such gave the cars a more solid feel and help them fend-off collision damage better than the earlier B-body cars of that platform did.
In later years, the management of crash energy is much more highly evolved than in the earlier days. UniBody-type cars were always stiffer and stronger in these areas than similar body-frame cars. In a 1969 model intro Petersen Publications book, it was mentioned that a UniBody car took about 50% more crash energy to permanently deform the body than a body-frame car did. At the time, the only UniBody cars in production were Chrysler Corp cars, plus mid-size Ford vehicles, Lincoln and T-Birds, Camaros and Firebirds, and other shorter-wheelbase GM and Ford cars.
In the middle 1970s, some GM brands got a bit creative using spring-hinged grilles so that when the front bumpers moved rearward, the grille moved too, keeping it generally undamaged.
CBODY67