What Happened To DeSoto
- Thread starter 1978 NYB
- Start date
The sentence with the reply to the question in the title is:
"Despite 33 years of production, DeSoto fell victim to a mix of marketing mistakes, economic downturns and a competitive market."
How many defunct automotive brands fit that description? Did we learn anything new? (Just asking.)
"Despite 33 years of production, DeSoto fell victim to a mix of marketing mistakes, economic downturns and a competitive market."
How many defunct automotive brands fit that description? Did we learn anything new? (Just asking.)
MarPar
Meat Man with a Hat
MarPar
Meat Man with a Hat
Note the plate on the above Desoto...
Bjorn1230
Member
Jim 68cuda
Well-Known Member
When Chrysler added the low price Newport to the product line in 61, and Dodge the 880 series in 62, the gap DeSoto left in Chrysler's product mix was completely filled.
I think that when they downsized the Desoto, they went a little too far.
Yes, the "price gap" was filled by the Newport and 880, but many marketing people seem to fail to understand that EACH car brand has its own customer demographic that are loyal customers. So when their desired brand is gone, where do they go? IF they'd wanted a Chrysler or Dodge, they would have already had one, usually. Just as if Oldmobile customers had wanted a Buick or Cadillac or Pontiac, they would not have been owning Oldsmobiles.
On the other hand, seems like the earlier 1960s were economically recessive, so I guess that "adventurous spirit of Hernando" was not as active as in the middle 1950s? Back then, Chrysler's brand portfolio mirrord what GM had. Plymouth/Chevy, Dodge/Pontiac, DeSoto/Oldsmobile, Chrysler/Buick, Imperial/Cadillac. FWIW
Just some thoughts,
CBODY67
LocuMob
Fluid Technician with a hat
Are you saying it's powered by a diesel engine now?
cbarge
World Famous Barge in a Budget
Desoto and Fargo nameplates were still used in other countries at the time.
Some were pre-assenbled at the Windsoe,Ontario plant, then shipped and final assembly at their destination.
Obviuosly this car is a Plymouth body with Desoto front clip. I am guessing pic taken sonewhere in Europe or Africa.
EDIT: Saw the Cuba plate!!! Lol!!
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carrman
Senior Member
Cuba.
barnfind
Old Man with a Hat
They keep getting cooler
I haven't watched this video so I don't know if it's good or not but it just showed up on my You Tube suggestions. Looks like some nice cars anyway.
pomonamissel
Senior Member
my 55 291 hemi
LocuMob
Fluid Technician with a hat
What don't you have?
pomonamissel
Senior Member
well that list is short , lol . in fact i have 3 291's 1 276 and 1 330 destoto hemis , and a few chrysler hemis and a donovan . as well these are as follows , 54 331 twin fours , 301 poly with m/t aolly rods with 55 hemi heads n a 671 twin pot hilborn atop and my donovan wet block with a 4.25 stroker crank . and theres another 54 331 ind with an algon injects and m/t alloy rods
pomonamissel
Senior Member
i've got the 330 desoto setting in a 36 ply coupe
Sir Dodge alot
Active Member
Desoto's, beautiful automobiles especially the 1957 58? Custom royal.
Edit: whoops, custom royal was a Dodge.
Regardless of manufacturer, looks similar to the Desoto Firesweep.
Edit: whoops, custom royal was a Dodge.
Regardless of manufacturer, looks similar to the Desoto Firesweep.
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