NOT MINE 1967 Plymouth VIP 2-door, 10K Actual Miles, $40k, near LA California

PH27L7

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It does look like new, lot of $ for a 318 though-

TIME CAPSULE, TURN KEY SURVIVOR with 10K actual miles. Straight rust-free body with factory original turquoise metallic paint, original chrome, stainless trim and details inside and out. Spectacular factory original black vinyl and metallic cloth interior. Peppy 318 V-8 with Torqueflite transmission. Up to date maintenance, Drives like new! Once in a lifetime find. Only for those who want the very best!


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It does look like new, lot of $ for a 318 though-

TIME CAPSULE, TURN KEY SURVIVOR with 10K actual miles. Straight rust-free body with factory original turquoise metallic paint, original chrome, stainless trim and details inside and out. Spectacular factory original black vinyl and metallic cloth interior. Peppy 318 V-8 with Torqueflite transmission. Up to date maintenance, Drives like new! Once in a lifetime find. Only for those who want the very best!

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Not really into this generation Fury but have to say I really like this one.Great color,nice wheels and no vinyl top.Perfect.
 
You ain’t kiddin, about 20k tooo much in my opinion. I remember this car being for sale a couple of years ago too
I don't think he is far off the mark. The $4700 he paid, is about $36000 today. The biggest thing this car has going against it is the fact that it's not a Camaro. He could have saved $1500 and got a Z28 to not drive. Would be worth around 180k today .
 

So Plymouths' top of line VIP was positioned higher than Dodge's top of line Monaco. That doesn't make sense. I can see the VIP being positioned higher than Polara, but why also Monaco?

Back then, were there "die-hard" Plymouth and Dodge people? Chrysler gave the Plymouth people something higher than a Fury that blurred the prestige lines between Plymouth and Dodge?
 
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BEAUTIFUL indeed, wooowwww!! This is only the 3rd one I know of in this color. I’m surprised you didn’t mention me ayilar :poke:…..

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I also found these online…..

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Charles Phoenix has great camera work. Captures every angle of the car and with the car moving in various positions. No shaking. Makes you feel like you're right there, I can even smell that vinyl and cloth interior through the screen.
 
So Plymouths' top of line VIP was positioned higher than Dodge's top of line Monaco. That doesn't make sense. I can see the VIP being positioned higher than Polara, but why also Monaco?

Back then, were there "die-hard" Plymouth and Dodge people? Chrysler gave the Plymouth people something higher than a Fury that blurred the prestige lines between Plymouth and Dodge?

No.

The grid is from the Dodge data book. I inserted the VIP name and price as a comparison for market competition and price point to illustrate the VIP was a lower price point than the Monaco. The cars are not ranked in any perceived 'order'. It's just a list of make, nameplates and comparable pricing to show relative market price point between car companies.

The Monaco is slotted higher in the marketplace than the VIP.

You had overlap between the highest level of one car line and the lowest level of the next within the corporate hierarchy.

The most expensive Chevy could be higher than the cheapest Pontiac but the most expensive Pontiac would be higher than the most expensive Chevy.
Working up the ladder: Pontiac then Olds, then Buick then Caddy.

The most expensive Plymouth could be higher than the cheapest Dodge but the most expensive Dodge will be higher than the most expensive Plymouth. Then DeSoto (when it existed) then Chrysler then Imperial.

Ford, Mercury (Edsel when it existed) then Lincoln.

2) Sure. There were people loyal to certain makes. There were a lot more dealerships in small towns at that time making access to Plymouth dealership sales and service easy. My small Iowa town had a Plymouth dealer that also sold farm implements. But he was Plymouth only. He didn't carry Chrysler or Imperials. I don't recall a Dodge dealer in my town.
 
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