Chrysler's advertising, in 1966, was "TAKE CHARGE! Move UP to Chrysler". With the "few dollars a month more" orientation. During those times, such advertising was common in many areas, other than just cars. Plus at the various GM divisions trying to upsale buyers out of their Chevys (which probably led to the upscale Caprice in '65, to keep Chevy customers in Chevy vehicles; just as the enlarged Toyota Tundra pickup would do the same for Toyota car customers who wanted a full-size pickup).
Neat times, back then, usually.
CBODY67