NOT MINE 1967 Plymouth VIP 2-door, 10K Actual Miles, $40k, near LA California

[73Coupe]

No.

The grid is from the Dodge data book. I inserted the VIP name and price as a comparison for market competition and price point to illustrate the VIP was a lower price point than the Monaco. The cars are not ranked in any perceived 'order'. It's just a list of make, nameplates and comparable pricing to show relative market price point between car companies.

The Monaco is slotted higher in the marketplace than the VIP.

You had overlap between the highest level of one car line and the lowest level of the next within the corporate hierarchy.

The most expensive Chevy could be higher than the cheapest Pontiac but the most expensive Pontiac would be higher than the most expensive Chevy.
Working up the ladder: Pontiac then Olds, then Buick then Caddy.

The most expensive Plymouth could be higher than the cheapest Dodge but the most expensive Dodge will be higher than the most expensive Plymouth. Then DeSoto (when it existed) then Chrysler then Imperial.

Ford, Mercury (Edsel when it existed) then Lincoln.

2) Sure. There were people loyal to certain makes. There were a lot more dealerships in small towns at that time making access to Plymouth dealership sales and service easy. My small Iowa town had a Plymouth dealer that also sold farm implements. But he was Plymouth only. He didn't carry Chrysler or Imperials. I don't recall a Dodge dealer in my town.

Did this apply to the more blatantly badge engineered vehicles of the later 60s, 70s and 80s? For example did the Plymouth Horizon cost less than the Dodge Omni?

Plymouth Volare / Dodge Aspen....

Ford Falcon/Maverick/Granada / Mercury Comet/Monarch...

No A/C...

I'm out....

 

[69CoronetRT]

Did this apply to the more blatantly badge engineered vehicles of the later 60s, 70s and 80s? For example did the Plymouth Horizon cost less than the Dodge Omni?

Plymouth Volare / Dodge Aspen....

Ford Falcon/Maverick/Granada / Mercury Comet/Monarch...


I'm out....

Apparently about the same. This is only one example I slapped together.

This presumes no price changes between the SPDs.

 

[Rustyrodknocker]

So Plymouths' top of line VIP was positioned higher than Dodge's top of line Monaco. That doesn't make sense. I can see the VIP being positioned higher than Polara, but why also Monaco?

Back then, were there "die-hard" Plymouth and Dodge people? Chrysler gave the Plymouth people something higher than a Fury that blurred the prestige lines between Plymouth and Dodge?

They look to be head to head for the most part which would have been guess based on appearance. Top cost car was a half percent and the coupe was about a percent and a half.
From what I read about GM they had much internal conflict over these types of overlap. Especially on the premium end.

 

[MoPar~Man]

Apparently about the same. This is only one example I slapped together.

This presumes no price changes between the SPDs.

MSRP on a '77 Volare was only $3800?

And the mid-range C-bodys of 10 years previous was what - $3500 ?

 

[69CoronetRT]

MSRP on a '77 Volare was only $3800?

And the mid-range C-bodys of 10 years previous was what - $3500 ?

Meh...yeah , about right.

1968 383-2 Newport four door sedan...about $3,300
1968 300 2dr HT with 440-4 $4,056.
Base New Yorker 4dr HT was in the $4,500 range.

 

[Rustyrodknocker]

MSRP on a '77 Volare was only $3800?

And the mid-range C-bodys of 10 years previous was what - $3500 ?

A 77 New Yorker was $7200. AI says car prices tripled between 1990 and 2024.
A decade seems to be a 80-90% increase.

Somewhere I have the sales receipt for my 68 Coronet 440. I think it was $2800.

 

[armyvet25]

It does look like new, lot of $ for a 318 though-

TIME CAPSULE, TURN KEY SURVIVOR with 10K actual miles. Straight rust-free body with factory original turquoise metallic paint, original chrome, stainless trim and details inside and out. Spectacular factory original black vinyl and metallic cloth interior. Peppy 318 V-8 with Torqueflite transmission. Up to date maintenance, Drives like new! Once in a lifetime find. Only for those who want the very best!

1967 Plymouth VIP for sale by owner - Claremont, CA - craigslist

TIME CAPSULE, TURN KEY SURVIVOR with 10K actual miles. Straight rust-free body with factory original turquoise metallic paint, original chrome, stainless trim and details inside and out. Spectacular...

inlandempire.craigslist.org

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worth more than any junk at the same price on the lots today.

 

[chrysler_fan]

The top of the Plymouth line but lower than a Monaco.

Plymouth-Dodge-Desoto-Chrysler-Imperial

It was designed to compete with full size low cost high trim Ford LTD and Chevy Caprice.

From growing up around these cars at my grandfather's dealership, I would put the VIP equal or above many Monaco until you got to Monaco Brougham around 1972 or 1973. Regular Fury might have been below some Dodge Shame this one is relatively low optioned other than being a VIP body style and trim

 

[MoPar~Man]

From growing up around these cars at my grandfather's dealership, I would put the VIP equal or above many Monaco until you got to Monaco Brougham around 1972 or 1973. Regular Fury might have been below some Dodge Shame this one is relatively low optioned other than being a VIP body style and trim

I don't see how you can compare a VIP to anything after 1969 since that was the last year they were offered. This VIP was a Canadian car so that explains the 318 and low options.

 

[69CoronetRT]

From growing up around these cars at my grandfather's dealership, I would put the VIP equal or above many Monaco until you got to Monaco Brougham around 1972 or 1973. Regular Fury might have been below some Dodge Shame this one is relatively low optioned other than being a VIP body style and trim

The folks at Chrysler Product Planning and corporate structure would see it differently.

 

[Big_John]

Beautiful, and smack in front of period-correct houses too. @amazinblue82 @saforwardlook @67newport @fury fan @Big_John

A few details for historical records. The original owner of PP23F76191068 was Mr. George H. Lennon in at 1230 Noyes St. in Utica, NY. He traded in a 1962 Chevy II for the VIP:

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Just really looked at this.

Long way from Utica to Pepper Plymouth in Syracuse. Perhaps he was a New Process Gear employee as I think that was the dealer that sold to the employees. @68 4spd Fury Any chance you know the name?

BTW, his house was a few blocks from our shop in Utica.

 

[Kaim]

Incredibly good condition VIP. The car is like new after almost 60 years, wow. Great color.

 

[68 4spd Fury]

Just really looked at this.

Long way from Utica to Pepper Plymouth in Syracuse. Perhaps he was a New Process Gear employee as I think that was the dealer that sold to the employees. @68 4spd Fury Any chance you know the name?

BTW, his house was a few blocks from our shop in Utica.

The name is not familiar. I can't say how it was back in the 60's but you can go to any dealer you want for the employee purchase, (though some choose not to honor the program). As far as an executive lease, those cars were generally loaded up. The lease rate was based on the price so the difference between a base model and a fully loaded wasn't that much. I also think there was some minimal equipment, (like A/C), so the resale would be easier. Based on the date, July 1 67, he may shopped around for a deal, "The 68's are coming we have to make room!" kind of thing. Or it was hard to find a dealer that wanted a 62 Chevy 2 in trade.

 

[Big_John]

The name is not familiar. I can't say how it was back in the 60's but you can go to any dealer you want for the employee purchase, (though some choose not to honor the program). As far as an executive lease, those cars were generally loaded up. The lease rate was based on the price so the difference between a base model and a fully loaded wasn't that much. I also think there was some minimal equipment, (like A/C), so the resale would be easier. Based on the date, July 1 67, he may shopped around for a deal, "The 68's are coming we have to make room!" kind of thing. Or it was hard to find a dealer that wanted a 62 Chevy 2 in trade.

Yea, he could have just gotten the best deal there.

That 5 year old Chevy II trade-in was $950. I'll bet you could buy that car on a used car lot at retail price for less in 1967.