Where did you find this particular fact? Isn't describing Pontiac styling was hyperbolic and aggrandising equally valid? Aren't these facts better characterised as opinions?
Of course I meant opinion. For my taste Pontiac Styling went downhill after 1967 but the buyers market liked them later on as well.
You guys hit on the other issue with Godshall that ticks me off. He obviously believes that Pontiac design even after 1967 was the epitome of greatness, and because they sold well, I guess he believes his opinion is really just a fact. I thought they were just ugly and beaky and wierd. While the Pontiacs from 1961 thru 1965 such as the Grand Prix models were quite good in my eyes, after about 1967 they just lost it to me. So in one of his articles regarding the fuselage C bodies, he seems to consider the cars lacking in the styling department compared to GM and concludes that the car were poor sellers because of that "fact".
What made the GM cars such a Pontiac sell better than Chrysler products, rather than styling IMO, were some clear areas where they were superior to Chrysler products, namely better engine cooling systems with much more margin than Chrysler products for hot weather (the cross flow radiators had substantial width that is needed for keeping the engines cool in slow moving traffic conditions, the instrument panels were of superior quality (much less cheap plastic) and their electrical switches were not so chintzy and prone to failure early on. Then, too, their air conditioning systems had far more capacity for cooling the passenger compartment than Chrysler's did with much bigger evaporators and condensers and higher output blower motors (made possible too by the better cooling systems) and rotary a/c compressors that were smooth and quiet. Customers were affected substantially by these shortfalls in Chrysler products of the late 60s and early 70s, so GM maintained their consumer preference. GM's single a/c systems had more cooling capacity than even Chrysler's dual units from what I experienced. But I also believed that Chrysler had some superior power trains and suspension systems than GM so not everything was in GM's favor obviously.
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