I have not seen this FB ad posted anywhere, but then again I have not had enough free time to keep up. So... I hope this is not a repost. The fender tag is there, but the photo resolution is too low for me to decipher it.
NOT MINE 1969 Polara 500 2dr (W1 white "brochure" car in Burleson, TX)
- Thread starter ayilar
- Start date
The owner seems aware that the car is a brochure car. Here is his post:
"1969 Dodge Polara 500 . 2 door hardtop . Bucket seats. Car is complete. Solid trunk, floors are good, one floor board on passager front needs replaced, 1/4s rockers fender are solid. Rust on the bottom rear window. 383 auto. I have a good 71 440 For Extra. (...) 4500 is as low as I’m going, so don’t ask. Cash sale. Has Arizona title."
"1969 Dodge Polara 500 . 2 door hardtop . Bucket seats. Car is complete. Solid trunk, floors are good, one floor board on passager front needs replaced, 1/4s rockers fender are solid. Rust on the bottom rear window. 383 auto. I have a good 71 440 For Extra. (...) 4500 is as low as I’m going, so don’t ask. Cash sale. Has Arizona title."
Samplingman
Old Man with a Hat
How would you know it was the brochure car?
my view.
first, I dunno if this was THE brochure car. Certainly it was a model that actually got built that looks to be the model the marketers used in the copy. I have owned many such cars over the years.
second, my experience in the car biz (though 20 years after this Monaco was built) was due to lead time for ad campaigns/brochure production, the cars could change.
Heck, we (the makers inside the company) sometimes arranged to have NON-saleable (e.g., built on the pre-production line, but hadn't completed all their production validation steps) all prettied up but TOWED (i.e., they were illegal to drive on roads) to wherever the company marketers/ad agencies photographed them.
Dealers will tell you probably even today .. prospective buyers show up/inquire with marketing materials in hand to show the dealer, and then say 'I want that one." Maybe dealer had one ion the lot, maybe it had to be ordered, built, and delivered later.
We even at my OEM (I am sure others did too) we had to add some kinda of disclaimer language in marketing brochures -- "certain vehicle details and specifications contained in this brochure may differ in available models, yadda, yadda" - to avoid getting sued by dealers/customers (seriously - otherwise "false advertising").
So, back then the actual car in photo was NOT the exact car sold to the public.
We almost ALWAYS, however, went into productioin with colors/features/etc., we advertised as available in marketing materials done several months before SOP.
LSS - my opinion is the '69 Monaco 500 for sale is NOT the actual car photographed for the 1969 brochure. Rather it much more likely represents a built car that had the look/colors/features advertised available IN/ON the photographed/advertised brochure car.
I have no comment as whether anything I just said affects its value today .. seems to me there more relevant inherent factors that will decide its valuation today.
first, I dunno if this was THE brochure car. Certainly it was a model that actually got built that looks to be the model the marketers used in the copy. I have owned many such cars over the years.
second, my experience in the car biz (though 20 years after this Monaco was built) was due to lead time for ad campaigns/brochure production, the cars could change.
Heck, we (the makers inside the company) sometimes arranged to have NON-saleable (e.g., built on the pre-production line, but hadn't completed all their production validation steps) all prettied up but TOWED (i.e., they were illegal to drive on roads) to wherever the company marketers/ad agencies photographed them.
Dealers will tell you probably even today .. prospective buyers show up/inquire with marketing materials in hand to show the dealer, and then say 'I want that one." Maybe dealer had one ion the lot, maybe it had to be ordered, built, and delivered later.
We even at my OEM (I am sure others did too) we had to add some kinda of disclaimer language in marketing brochures -- "certain vehicle details and specifications contained in this brochure may differ in available models, yadda, yadda" - to avoid getting sued by dealers/customers (seriously - otherwise "false advertising").
So, back then the actual car in photo was NOT the exact car sold to the public.
We almost ALWAYS, however, went into productioin with colors/features/etc., we advertised as available in marketing materials done several months before SOP.
LSS - my opinion is the '69 Monaco 500 for sale is NOT the actual car photographed for the 1969 brochure. Rather it much more likely represents a built car that had the look/colors/features advertised available IN/ON the photographed/advertised brochure car.
I have no comment as whether anything I just said affects its value today .. seems to me there more relevant inherent factors that will decide its valuation today.
Last edited:
commando1
Old Man with a Hat
Most of the times, a guy will buy a car and when he starts investigating info about what he bought, goes, Hey, it's just like the one in the brochure.
"It's got to be that car."
azblackhemi
Old Man with a Hat
Is that a 73 Arizona license plate on it?
The 69 Dodge Polara is a great looking car. This one reminds of the one I let go. It had the 383 2V, with black interior that wasn't nearly as roached as this one, but that back window rot looks a lot like the one I had and was the reason it went away, where it was used as a donor car.
The trim that's still in place along the bottom of the roof.
You're correct, I thought about that after I posted.
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