NOT MINE 1969 Polara 500 2dr (W1 white "brochure" car in Burleson, TX)

[Fury Pursuit]

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Tell you everything you need to know regarding brochure possibility

 

[cuda hunter]

C30 date with 200K vin.
Not a promotional car.

 

[kmccabe56]

my view.

first, I dunno if this was THE brochure car. Certainly it was a model that actually got built that looks to be the model the marketers used in the copy. I have owned many such cars over the years.

second, my experience in the car biz (though 20 years after this Monaco was built) was due to lead time for ad campaigns/brochure production, the cars could change.

Heck, we (the makers inside the company) sometimes arranged to have NON-saleable (e.g., built on the pre-production line, but hadn't completed all their production validation steps) all prettied up but TOWED (i.e., they were illegal to drive on roads) to wherever the company marketers/ad agencies photographed them.

Dealers will tell you probably even today .. prospective buyers show up/inquire with marketing materials in hand to show the dealer, and then say 'I want that one." Maybe dealer had one ion the lot, maybe it had to be ordered, built, and delivered later.

We even at my OEM (I am sure others did too) we had to add some kinda of disclaimer language in marketing brochures -- "certain vehicle details and specifications contained in this brochure may differ in available models, yadda, yadda" - to avoid getting sued by dealers/customers (seriously - otherwise "false advertising").

So, back then the actual car in photo was NOT the exact car sold to the public.

We almost ALWAYS, however, went into productioin with colors/features/etc., we advertised as available in marketing materials done several months before SOP.

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LSS - my opinion is the '69 Monaco 500 for sale is NOT the actual car photographed for the 1969 brochure. Rather it much more likely represents a built car that had the look/colors/features advertised available IN/ON the photographed/advertised brochure car.

I have no comment as whether anything I just said affects its value today .. seems to me there more relevant inherent factors that will decide its valuation today.

Agree absolutely. Heard much of the same information from the people I used to know at Ross Roy. The cars shown in brochures and ads were shown in colours that the marketing people wanted to feature that particular year. So if the SG30's for 1969 existed, I'm sure you could check and see how many Polara 500 two door hardtops were finished in white with a black vinyl roof. Hell, that was the White Hat Special for '69 wasn't it? Which means there were a couple of thousand white cars with a black vinyl roof.

 

[Eightstackhemi]

The owner seems aware that the car is a brochure car. Here is his post:

"1969 Dodge Polara 500 . 2 door hardtop . Bucket seats. Car is complete. Solid trunk, floors are good, one floor board on passager front needs replaced, 1/4s rockers fender are solid. Rust on the bottom rear window. 383 auto. I have a good 71 440 For Extra. (...) 4500 is as low as I’m going, so don’t ask. Cash sale. Has Arizona title."

If it was the brochure car, why would they change out the wheel covers, too? Think not.

 

[MrMoparCHP]

The second I saw the buddy seat I knew it wasn't THE brochure car, the brochure car has a console and power windows.


Alan

 

[ayilar]

If it was the brochure car, why would they change out the wheel covers, too? Think not.

When we say « it’s a brochure car », what we mean is that the car looks like one in the brochure.

Edit: this said, to be 100% sure everyone is on the same page and no one gets confused, I have added quotation marks in the thread title.

 

[ayilar]

The second I saw the buddy seat I knew it wasn't THE brochure car, the brochure car has a console and power windows.

And superlite — see my above reply.

 

[Samplingman]

When we say « it’s a brochure car », what we mean is that the car looks like one in the brochure.

Thanks, when I made my comment I was just wondering if there could be any indication if a car could be a brouchure car. I don't think anyone made the assumption, seller of commentor, that this was indeed THE brouchure car. BUT, it has kept the thread and discussion alive, well done!

 

[Eightstackhemi]

Thanks, when I made my comment I was just wondering if there could be any indication if a car could be a brouchure car. I don't think anyone made the assumption, seller of commentor, that this was indeed THE brouchure car. BUT, it has kept the thread and discussion alive, well done!

Really. Too funny! It's a brochure car, not a real car....hee hee.

 

[GregG48203]

Actually the wheel cover pictured here is from a 1967 or '68 Dodge; I think the air cleaner is from a small block.

 

[tbm3fan]

When we say « it’s a brochure car », what we mean is that the car looks like one in the brochure.

Edit: this said, to be 100% sure everyone is on the same page and no one gets confused, I have added quotation marks in the thread title.

Whaaaaaat! You mean this car in the brochure isn't the one sitting in my driveway?

 

[ayilar]

Whaaaaaat! You mean this car in the brochure isn't the one sitting in my driveway?
View attachment 524752

No it’s not. Yours does not have red mounding inserts, does it?

 

[tbm3fan]

No it’s not. Yours does not have red mounding inserts, does it?

Why, yes, trim is red