Bye Bye Pentastar

67Monaco

67Monaco

Old Man with a Hat
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http://blog.chryslergroupllc.com/2014/10/17/shooting-pentastar/

Today marks another transition during a week of transitions. On Sunday, Detroit-time, our company officially became Fiat Chrysler Automobiles N.V. as FCA shares began trading on the stock exchange in Milan, Italy, and on Monday, on the New York Stock Exchange.
One other significant change was retiring the Chrysler Pentastar in favor of a new FCA corporate logo. That meant making the swap on just about everything that carried the 5-point star, including our weekly news recap, “Under the Pentastar.”
 
Going to be quite expensive to lose this one.

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The Pentastar has only been around as a Chrysler corporate emblem since 1963. Things change, guys. I'd say 51 years is a good run, but FIAT owns the company. They want to re-identify the Chrysler brand, they are well within their rights as owners to do so.
 
OK and I say I have the right to say they dont have a right.....


Seriously, I am not comfortable with it........... a little bit
 
Having an emotional attachment to an emblem is not the same as having financial responsibility for a multi-billion dollar corporation. The management and the stockholders DO have the right, actually. I'm no big fan of seeing the Pentastar disappear as a Chrysler identifier, either. Ford and Chevrolet have both had their respective emblems for over a hundred years and both are still going, BUT both have been changed several times over that 100 years, too. Yes, they are still a bowtie and a blue oval, but the artwork has changed many times. Same with Chrysler. It has changed many times sine 1926. FIAT is simply saying "We are not the Chrysler of old!"; and in many ways, that is a GOOD thing.
 
That's fine. I understand your feelings about it, but to me, it's just an emblem. FIAT isn't taking away 51 years of the emblem's use. That's still there. But Chrysler is not the same company it was in 1963, 1980, or 2002. Nor are we as people, for that matter.
 
Sometimes Patrick ........... Common sense and reality have to go out the door and your emotions have to kick in. Its not just a symbol damn it, it represents so much more than that. They are more than just machines, transportation and a car payment, they are more, so much more and you know it. Will you please ruffle your feathers just a little bit?
 
I dunno, I think it's nothing to really get ruffled about. Sad, perhaps, like the passing of a friend in a sense. But, time marches on. I have my five Pentastar-equipped vehicles. Could be worse. They could've changed the emblem to a smiley face.

When the USAF changed their emblem about 15 years ago, I was kinda pissed for a few minutes. I got used to the new emblem, and didn't give it another thought. I'm a 20-year retiree, and there is an emotional tie to me as far as my service goes...but the emblem? Someone, somewhere got promoted because they thought of the idea, and more power to him. Her. Whoever.

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I think the company is still better than it was 10 years ago. Difference between a 08 and a 13 Charger is like two different price levels not just model year change.
 
I just wish they would have kept on point and never made a 4 door charger to begin with......... To me it's just a name now. It doesn't represent a true Charger anymore. To me!! Now they did alright in my opinion with the Challenger........

70bigblockdodge said:
I think the company is still better than it was 10 years ago. Difference between a 08 and a 13 Charger is like two different price levels not just model year change.
Click to expand...
 
But Patrick, the Air Force is still the Air Force. Fiat is trying to distance themselves from what Chrysler was, they dont want the heritage just a foot in the American door
 
Sometime, a while back, Technoligy overcame humanity. A sad fact. But there is hope that, in the future, humanity will again surpass technoligy and the world will be a better place for it.
 
Certainly disappointing that the pentastar is no longer the corporate symbol. But at times like these, I reflect on the fact that it is still by and large an American company with the bulk of their products engineered here in the states with U.S. labor and certainly many factories still here as well. Yes, somehow Fiat owns the company (the Agnelli family has a lot of shares) but I do feel it is still much the Chrysler I knew and loved when I worked for them in the engineering division in the 70s and early 80s. The faces are different now, although I still have some friends who are retired annuitants who work part time there. With Sergio, they have an excellent CEO and he has made the company better than it ever has been in my view. Before I retired two years ago from another job, I had daily involvement with the company and their honesty and integrity was at the top of the list - and I worked with every automobile company world wide. The companies I found to be the worst were the old GM (although their engineers were very good, their managers were awful and misleading) and Toyota. Hard to get the truth or integrity out of the latter. My job with the industry as a whole was in a regulatory capacity for 31 years. Chrysler's fate could have been much worse, and I am just thankful that they are the thriving company they are now with a good path for the future. And they have been on a continuous climb in sales for over 4 years now, month over month.
 
IMHO, it stopped being Chrysler when Daimler Benz acquired the company in 1998. Chrysler became DB's ***** and now Fiat will have a turn.
 
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