Thank You for your input into the marketing aspect of the business. I also got the distinct impression that the LeSabre 455 was the reason that the Newport 440s were created. BTW, I went back and dug out the old issue of Collectible Automobile I had mentioned - Oct 2012. Reading through it, it seemed as though they were talking about something different - maybe a "local" or "regional" special - based on the Newport 440. The time frame was correct (Jan 70, I think) . . . but included things NOT found on this Newport 440 shown in the picture above (buckets, TNT, road wheels). . . and was supposedly priced as ~ $1200 option (NOT the "$13 more than a regular Newport" mentioned in the ad). A LOT of money in those days. Again, nobody I know has ever seen or heard of one . . .
You folks would be fascinated AND horrified .. like looking at a dog with three heads .. what happened in car companies. People are getting PhD's about it so we can't possibly get into it here.
I'd read about decisions I championed (as part of a team) getting RAVE reviews ("first ever", "bold styling" , "ground-breaking, "genius move') and then SKEWERED ("moronic", "idiodic, "perplexing", head-up-our- a**es") AT THE SAME TIME, about the SAME THING with some of our product/pricing decisions.
Luckily it was in the pre "WW-Insta-Twit-Face-Linked-Chat" era or I mighta jumped off a building
All that to say, "regional programs" were (are) commonplace. In the old days (60's-80's era), it was very hard to "rope in" the brand fiefdoms (all the Big Three had them) in cohoot with the dealers out in some "zone office" coming up with stuff (good and bad) they thought would help sell cars.
Shoot, even in the 1990's the stuff we caught people doing .. never made the headlines .. would pin your ears back. This thing, on that car or truck, in that city, usually done IN a dealership WITHOUT factory participation ..
The whole system was set up for VOLUME .. we were addicted to it. Dealer had to make his "nut", which was set by capital intensive car company that had to make its "nut". Movin' iron to that system was like us needing air to breathe .. you're dead without it.
Anyway, without more details I'd hate to speculate any further on Newport 440 "regional" deals except (1) I don't doubt they happened in some form BUT (2) IF somebody was out there adding $1,200, or 35%, to the price of a Newport, Highland Park woulda found out and cracked some skulls over that, be it rogue dealers and/or employees inside their own company doing it.
Guess I'd be in the "Missouri" camp .. you gotta show me that, NOT cuz I don't believe that's what you read JollyJoker, but cuz that's a three-headed dog I just couldn't stop looking at in wonder and horror.
Last, I might have to buy that issue .. they got a whole thing on fusies is seems. Be cool read that.