David Schwartz, 68, an architect from Fair Oaks, Calif., on his 1967 Imperial Crown Coupe Mobile Director, as told to A.J. Baime.
In 1966, Imperial, a brand owned by Chrysler, built a show car with an executive office inside. The front passenger seat swiveled to face backward, and a fold-out table created a mobile conference room. It had a telephone and a “datafax transmitter” (a fax machine) that could transmit a page in six minutes. It was the ultimate “Mad Men” automobile. (Don Draper actually drove a 1964 Imperial on the show.)
This concept car got so much attention, Imperial produced some for customers, minus the phone and fax, called the Imperial Crown Coupe Mobile Director. Imperial advertisements noted, ‘Now you may work your way to work.’ While it was one of the more expensive American cars of its era, it wasn’t very popular, and very few were ever built. Today, probably a handful or two still exist.
Recently, I was searching online and I was stunned to find a Mobile Director on eBay. I bought it two months ago from an owner in Oregon. The car came with the original build sheet, showing that it was originally purchased in Lancaster, Calif., in November 1966. I also have the original brochure, which shows a picture of a Wall Street Journal sitting on the back seat with some driving gloves. The brochure reads, in part: “The seats swivel to face forward. The table folds and pivots to become an arm rest. The reading lamp stows away. Thus the conference room vanishes.”
I could see myself as a young architect in the early 1970s, rolling out plans in my mobile office at a construction site. But most of the owners of these cars probably used the mobile office to smoke cigarettes in comfort (there are four lighters and four ashtrays).
The car is about 19 feet long. That’s a lot of acreage to keep clean. The trunk is so big, you could camp out in it; all you need is a mosquito net. Under the hood is a 440 cubic-inch motor, the largest V8 Chrysler had ever offered customers at the time.
I have been a gear head since I was a kid. I’ve owned English cars, Italian cars, muscle cars, station wagons. But I have never owned a car that gets as much attention as this one.