Corporate greed and profits is what kills brands. The bean counters in accounting. The shameful mergers. All so CEOs and stockholders can line their pockets, like the whores that they are. I believe Plymouth could still be a viable brand if Daimler let it truly compete with Chevy. Look at FCA with Chrysler today, down to 2 models, they have totally ignored this brand, pouring all the big R&D $ into Jeep and Ram. Ford eliminates all passenger cars(except Mustang) because crossovers and trucks are more profitable. When was the last time anyone saw a Taurus commercial? A 300 commercial? An Impala commercial (GM sold 1 million Impalas in '65. The consumer used to have brand loyalty, corporate killed that with their antics. Look at the GM with their gas engines converted to diesels in the late late '70s-awful. Then they were putting Chevrolet engines in Cadillacs, Olds engines in Pontiacs. The customer felt betrayed, like when being married to a ***** and divorced themselves from that brand. Enough ranting.
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