As for Bob Lutz, if you have not already done so, you need to get a copy of his book "GUTS". Many interesting stories of his times at Chrysler! Like the time a young operative dreamed up a whole like of Vipers, from basic economy to full blown hot rod. Like the presentation made by the Cloud Car manager of how they'd tuned the chassis to compete with GM, as the younger guys who did the Neon chassis were visibly not liking it. Lutz noticed that and asked for their comments. He put them in charge and their proposal was what was produced. And how the Neon guys were autocross racers and designed the Neon chassis to be fully capable in that operational mode . . . enough so that Neons dominated their SCCA class for years with finessed stock vehicles, as others (even Miatas) needed the later-approved "trunk kits" to even be competitive again . . . first 10 places were always Neons before that. AND the chapter on how Lutz never could get anybody to build a Martini to his liking.
The second edition is the same as the first, but with an additional chapter about the "Diamler Situation", which he just comments about. No "dirt" as I'd hoped!
Then find the Iacocca book from about 1982. It with the DeLorean book on GM (1981) will give you some great insight into the auto industry of the 1950s and later. Have to use the used book people to find them now. "GUTS" might still have some new copies, though.
In retrospect, the interesting thing about the Iacocca book is the last chapter. That in order for Chrysler to survive long term, they'd need an international partner. The "partner of choice" was Fiat. This was in the early 1980s! Reason was Fiat's global dealer and distribution network. At that time, I laughed at that thought as Chrysler had enough resources to do it themselves, I perceived. Fiat was not the company that it later became (is now), just selling Fiats
Later emerging problem was that Fiat didn't fare well in the USA. "Fix It Again Tony" became more popular than "Found On Road Dead". Those that termed it "Friggin' Old Rebuilt Dodge", I noted that at least a Dodge was worth rebuilding. Boy did THAT take them by surprise! LOL
Sorry for getting more off-subject.
CBODY67