Dragging up an oldie here. Chrysler Historical had told me that my '67 Plymouth GTX was sold new at "Falls Church Garage, Inc" Looking at the IBM card, the best I can make out the dealer code is 35923
I have a reproduction window sticker and the address for Falls Church Garage is 357 South Washington St, just like the header in the OP's picture so I would assume the actual name of the dealer was Falls Church Chrysler Plymouth (Garage)
Going by the 1986 Dealer Directory the dealer code was 38923 (first line):
The dealer code 38923 being within the range 35000 - 39999 the original dealership must have been a DeSoto-Plymouth dealer. It probably was one of those dealerships that in the early Sixties got a Chrysler-Plymouth Direct Dealer Agreement after DeSoto was cancelled.
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