Here's a twist. Make the dealership look like it looked 70 years ago
Don Lee (post #80) had another store he built in 1949 at 14401 Ventura Blvd, Sherman Oaks, CA. He sold it in 1955 to "Casa de Cadillac:, and they made naming and other cosmetic changes to the building.
Over the years, GM started enforcing brand image changes with dealers. Casa went along then decided to fight GM about going BACK to the old look (like its was built, like it was when they bought it) of the signage and without Hummer.
Casa wanted the tower to go back to the 1949 -mid 1990's style. GM was insistent Casa could NOT go back to that style (it was no longer the brand image lettering GM was using, and "hey what about Hummer?").
They worked it out and Casa got their way -- guess they moved enough iron that GM had to punt?.
source: Dealership Classic: Casa de Cadillac Restored To Its Full 1949 Glory
1949
1955 to mid 1990s
What GM wanted Casa to keep -- lettering is a bit different, but blocks on the tower are front lit and NOT neon, PLUS GM insisted on having "Hummer" signage
Today - back to the 1955 look
Don Lee (post #80) had another store he built in 1949 at 14401 Ventura Blvd, Sherman Oaks, CA. He sold it in 1955 to "Casa de Cadillac:, and they made naming and other cosmetic changes to the building.
Over the years, GM started enforcing brand image changes with dealers. Casa went along then decided to fight GM about going BACK to the old look (like its was built, like it was when they bought it) of the signage and without Hummer.
Casa wanted the tower to go back to the 1949 -mid 1990's style. GM was insistent Casa could NOT go back to that style (it was no longer the brand image lettering GM was using, and "hey what about Hummer?").
They worked it out and Casa got their way -- guess they moved enough iron that GM had to punt?.
source: Dealership Classic: Casa de Cadillac Restored To Its Full 1949 Glory
1949
1955 to mid 1990s
What GM wanted Casa to keep -- lettering is a bit different, but blocks on the tower are front lit and NOT neon, PLUS GM insisted on having "Hummer" signage
Today - back to the 1955 look
Last edited: