lemme show my age again. apologies in advance to the "whippersnappers" here.
one full-length movie matinee for $10.00 (ten)? how about two full-length movies for $1.00 (one)?
Yes, pay once, go see a movie, go through sn intermission, see a second movie: the "double feature"-- gone from the mainstream in my lifetime.
If you were movie going age (at least 5 years old probably) in the
1940's till late 1970's, you've probably been to a double feature. Heck, my dad recalls them as grade schooler .. he was born in 1933.
Sometimes studios were the main marketers (same studio did both movies but in different years), sometimes it appeared the local theater put it together (a newer release plus something else older from somebody else). The horror/sci-fy movies were very popular as double features.
A couple I recall seeing together in the late 1960's:
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