Update - change out the fuel pump and filter yesterday. Pulled the pushrod to compare to my NOS ones, no wear detected, so the NOS ones will go back into the box. Replaced the rubber lines from the stub-frame hard-line's nipple to the pump and the unions to the fuel filter. All the other rubber lines from the rear of the stub-frame and those at the tank were nice and supple and dry - no evidence of checking or seepage. Check out the rubber line I replaced though - yikes!!
I figured "Well, there's your issue!", as the fuel pump seemed to be just fine (but I replaced it anyhow - it's at least 25 years old)...
I'd spilled a bit of gas doing the repairs last night, so I let the fumes dissipate until this morning before firing it up. And...
Same ****, different day and fuel pump and lines and filter.
Still seems like it wants to fire, but when I release the key it dies. Do this a few times then it finally catches and goes. This time it idled fine so I was able to back it out and go for a short drive with no trouble. I thought perhaps it was OK, and that I'd only been dealing with the last few air pockets in the line from yesterday's work, but halfway through the drive after a little application of throttle it died on me again. Fired right up in neutral, and no problems getting the rest of the way home. Parked it in the garage for a cool-down period.
Tried it again 3 hours later. Same ****... wants to catch, release the key, dies. I didn't even wait to see if it would finally catch and go, I just walked away.
I've decided to gut the ignition, and I've ordered a kit from Ehrenberg - diz, box, harness, ballast etc. That should cure it.