In the beginning, there was Plaza, Savoy, and Belvidere. Think 1955. The next year the new high-performance Plymouth, with 2x4bbls was a 2-dr hardtop named "Fury" with gold trim on the sides. As years evolved, "Fury" was blended into the Plymouth product line as the top of the range, but without the top engine option as standard equipment.
In 1962, the first "Sport Fury" was born. With two brake and one back-up light on each side, similar to the Impala SuperSport, which was its competitor. Along with the Ford Galaxie 500/XL. Each of the low-priced three had a bucket seat "sports" model.
In 1965, "Fury" became the full-sized Plymouth main model. With Fury I, Fury II, and Fury III main models. The Sport Fury continued at the top of the range, as the sporty Plymouth. Joined by the "VIP" in 1966, to compete with the 1965 Galaxie 500 LTD and mid-1965 Chevy Caprice, as "luxury" low-priced three models.
By 1965, the Belvidere continued as the mid-size Plymouth, although it was still on the same platform as before, which became the B-body platform in '65.
"Savoy" and "Plaza" were upscale New York City hotels in earlier times.
Through all of this, "Fury" and "Sport Fury" were unique models. NO blending other than they were part of the "Fury" range.
The name plate images are from different model years. The "Sport Fury" and "Fury III" combination was something an owner did rather than something Chrysler Corp did, I suspect. Sales brochures and parts books should validate that, one way or the other.
In that particular picture, by the time the model name got to be IN the fender, rather than ON the fender, the font for the script had changed. The "Sport Fury" script is from an earlier model than the "Fury III" is, to me.
Just some recollections and observations,
CBODY67