Carmine
Old Man with a Hat
Was it a "Spring Special" or some other "designation"? I was trying to find an ad or promo document for it but dunno what to look for.
I don't know if Imperial used undignified, commoner terms like "spring special". Here is the full story from "how stuff works"...
And then there was the contretemps over the new burgundy vinyl roof.
"One day I walked into the Fabric Studio," recalls Cummins. "On the wall was a framed hand-block-printed leather panel out of an Italian monastery, the kind of material you might use on the back of a chair. I was intrigued by its subtle colors and muted patterns, and thought it might make a nice vinyl roof covering.
"I discussed the idea with studio manager Dudley Smart who got a vendor to make up a sample. It wasn't good, and I emphasized the need to duplicate exactly the look of the wall hanging. Eventually, the vendor arrived with a successful sample, and it went on the car" in 1971, offered with a new Imperial-only exterior color, Spar-kling Burgundy Metallic.
It proved to be one of the shortest-lived options ever offered on an Imperial. For some unknown reason, the burgundy vinyl began to fade rather quickly, revealing an ersatz paisley pattern. (Some speculated that the burgundy color was overprinted onto leftover paisley vinyl roof material used on the special "Mod Top" iterations of the company's smaller cars in 1969-70, but this was not the case.)
After factory reps examined cars at dealerships, Chrysler withdrew the burgundy roof option on November 27, 1970. For customers who complained, the factory offered a replacement vinyl top in either white or black.
1969-1973 Imperial